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One Company’s Trash – Another Company’s Treasure


Great story of someone who saw the future.

In the late 1980s, Ken Kutaragi was watching his daughter play a Nintendo game console and he realized the potential of video games. At that time, Sony’s executives had little interest in video games, and when Nintendo expressed interest, Kutaragi responded by working in secret. Sony execs nearly fired him after discovering his sideline project, but then-CEO Norio Ohga realized the value of his innovation and encouraged Kutaragi’s efforts. With Sony’s blessing, Kutaragi worked with Nintendo to develop a CD-ROM-based Nintendo.

But the story doesn’t end there. Oddly enough Nintendo decided not to go forward with the project, so Kutaragi went on to help Sony develop its own gaming system. This became PlayStation, and then became the best-selling game console of all time, and then led to the formation of Sony Computer Entertainment, one of Sony’s most profitable divisions ever!

Wow! What a great entrepreneurial story that shaped millions of people around the world and created a huge new industry. Ken, the enterprising crocodile, also had a happy ending as he ended up as Chairman and CEO of Sony Computer Entertainment and a net worth, according to Wikipedia of over $5 billion.

Do you have a dream?

I bet you do! I have many dreams and have achieved a good number of them. So can you. So let’s start working on yours. Write down your dream and give it some thought over the next few days and then in next week’s Weekly Wisdom I will share with you 7 Steps in Creating a Great Plan.

Stefan Swanepoel

Stefan Swanepoel - Stefan Swanepoel’s life has been a “Serengeti journey”—from his birth in Kenya to schooling in Hong Kong and South Africa eventually, running a New York-based global franchise network with 25,000 sales associates in 30 countries. In all he has served as president of seven companies and two non-profit organizations.

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